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Life & term insurance

Protect the people who depend on you

Life insurance pays a tax-free lump sum to the people you choose, so your mortgage, your children's education and your family's plans stay on track even if you're not there.

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Why it matters

23M
Canadians have life insurance (CLHIA, 2025)
$509K
average household coverage (CLHIA, 2025)
31%
of Canadian adults report a coverage gap (LIMRA)

LIMRA also found that more than a third of Canadians overestimate the cost of life insurance by about three times. For a healthy non-smoker, term coverage is often far less expensive than people expect — the only way to know is to get a quote.

Term vs permanent insurance

Term

Coverage for the years you need it most

  • Lasts a set period — commonly 10, 20 or 30 years
  • Level premiums for the term, then renewable at higher rates
  • Usually convertible to permanent coverage without a medical, until about age 70–71
  • No cash value — the lowest cost per dollar of coverage

Best for: income replacement while raising children, paying off a mortgage, covering debts.

Permanent

Coverage for your whole life

  • Term to 100 — lifelong coverage, level premiums, little or no cash value
  • Whole life — guaranteed premiums and cash values; participating policies may earn dividends (not guaranteed)
  • Universal life — flexible premiums and a tax-advantaged investment account inside the policy

Best for: estate planning, final expenses, leaving a legacy, funding a trust for a dependant with a disability.

TermTerm to 100Whole lifeUniversal life
How long10–40 yearsLifetimeLifetimeLifetime
PremiumsLowest; rise at renewalLevelHighest; guaranteedFlexible
Cash valueNoneLittle or noneYes, guaranteedYes, depends on investments
FlexibilityConvert or renewLowLow–mediumHigh

How much coverage do you need?

Add up what your family would need, then subtract what's already in place:

  • Income replacement — your after-tax income times the number of years your family would rely on it
  • Debts — mortgage, car loans, lines of credit
  • Final expenses — a traditional funeral in Alberta commonly costs about $7,500–$12,000; direct cremation can be under $2,000
  • Future goals — children's education, a dependant's long-term care
  • Minus existing coverage and savings. The CPP death benefit is a one-time $2,500; a surviving spouse may also receive a monthly CPP survivor's pension.
Estimate your number →

Coverage through work

Group life insurance is a great benefit, but it's rarely enough on its own:

  • Coverage is often a flat amount (for example $50,000) or 1–2 times your salary.
  • It usually ends when you leave the job; most plans allow only about 31 days to convert to an individual policy.
  • Employer-paid premiums are generally a taxable benefit on your T4.

Personal coverage stays with you whatever happens at work, and it's priced on your health today.

How life insurance is taxed

  • The death benefit paid to a named beneficiary is generally tax-free.
  • Premiums paid personally are generally not tax-deductible.
  • Cash value in a permanent policy that meets the federal "exempt" test grows tax-deferred. Withdrawals, surrenders or loans above the policy's adjusted cost basis can be taxable.
  • For incorporated business owners, a corporately owned policy can pay out largely tax-free to shareholders through the capital dividend account.

Beneficiaries in Alberta

  • Name a person, not your estate. A named beneficiary receives the money directly, typically within weeks. Money paid to your estate is exposed to estate creditors and delayed by probate (Alberta's probate fee is modest, capped at $525, but the process takes time).
  • Creditor protection. Naming a spouse, adult interdependent partner, child, grandchild or parent of the insured — or making any designation irrevocable — generally protects the policy and its cash value from the owner's creditors.
  • Minor children. In Alberta anyone under 18 is a minor. Without a trustee named, money for a child may be paid to the Public Trustee until age 18. Naming a trustee on the policy, or a trust in your will, keeps you in control of how and when the money is used.
  • Keep it current. Review beneficiaries after marriage, separation, a new child or a death in the family.

Planning for a loved one with a disability

Life insurance and the RDSP work well together. Many Alberta families direct life insurance to an absolutely discretionary (“Henson”) trust for a child with a disability. Under AISH policy, assets held in a trust for a beneficiary are not counted, although income paid out of the trust may affect the living allowance. A permanent policy can fund the trust for life, while the RDSP collects government grants and bonds. Work with a lawyer to draft the trust — we'll coordinate the insurance side.

How buying works

1. Needs review — we estimate coverage and compare term and permanent options.
2. Application & underwriting — health and lifestyle questions; some policies need a paramedical exam, others are simplified-issue with no exam. Guaranteed-issue options exist for people who can't qualify otherwise, at higher cost and lower amounts.
3. Policy delivery — you have 10 days after receiving your policy to cancel for a full refund.
4. Keep it working — during the first two years an insurer can contest a claim if information on the application was misstated, so answer every question completely and honestly.

Useful riders

Waiver of premium

Premiums are covered if you become totally disabled.

Child term rider

Low-cost coverage for all your children on one policy.

Critical illness rider

A lump sum on diagnosis of a covered serious illness.

Sources: CLHIA – Canadian Life and Health Insurance Facts, 2025 · LIMRA – Canadian coverage gap · Canada.ca – CPP amounts · Alberta.ca – assets of a minor · Canada Life – creditor protection · VAD – Henson trusts & AISH. Figures current for 2026; verified September 2026.

Interactive

How much life insurance do you need?

Life insurance needs estimator

Often until your youngest child is independent, or until retirement.
Estimated additional coverage needed
—
Income replacement—
Debts—
Final expenses—
Education—
Total needs—
Less: existing coverage & savings—

Simplified estimate for education only. It does not account for inflation, investment returns on the payout, CPP survivor benefits or taxes. Actual coverage and premiums depend on insurer underwriting.

Video library

Life Insurance Essentials

Five 30-second videos. Tap to play.

All Essentials videos →

Life insurance questions

Is a life insurance payout taxable in Canada?
No. A death benefit paid to a named beneficiary is generally received tax-free. Premiums you pay personally are generally not tax-deductible.
How much life insurance do I need?
A common starting point is enough to replace your income for the years your family would need it, pay off debts such as the mortgage, cover final expenses and fund goals like your children's education, minus what you already have. Our calculator walks you through it.
Is the life insurance through my job enough?
Often not. Group coverage is commonly a flat amount or 1–2 times your salary, and it usually ends when you leave the job. Most plans only give you about 31 days to convert it to an individual policy.
Can I convert term insurance to permanent insurance later?
Most term policies include a conversion privilege that lets you switch to permanent coverage without new medical evidence, usually until around age 70 or 71. Check your contract for the exact deadline.
Can I cancel a new policy if I change my mind?
Yes. Canadian life insurers follow an industry guideline that gives you 10 days after you receive your policy to cancel it for a full refund of premiums paid.
Who should I name as beneficiary?
Naming a person (rather than your estate) lets the benefit bypass your estate. In Alberta, naming a spouse, adult interdependent partner, child, grandchild or parent generally also protects the policy from your creditors. If your beneficiary is a minor or receives disability benefits, plan for a trustee or trust.

Get a personalized life insurance quote

We'll estimate what you need, compare term and permanent options, and walk you through the application — no pressure, no obligation.

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